About the project
Arab News launched an edition in French. The launch campaign focuses on the differences and strong similarities between the Francophile and Arab worlds.
We worked closely with D/A on the visual idea for the creative and produced the illustrations that were to be used throughout the campaign and across a variety of different media.
The launch campaign saw the creative promoted across TV networks such as Euronews and CNN along with a webinar event. The logo and music that accompanied the video were projected onto the Burj Khalifa.
The video promoting the campaign went on to win 2 awards.