Our projects

Arab News - En Francais

Arab News French edition launch campaign
What we did
  • Creative Development
  • Artworking
  • Illustration
  • Print
  • Digital Design
  • Social Media
D/A, Arab News
C2A - Creative Communication Award 2021
Indigo Design Award 2021
About the project
Arab News launched an edition in French. The launch campaign focuses on the differences and strong similarities between the Francophile and Arab worlds.

We worked closely with D/A on the visual idea for the creative and produced the illustrations that were to be used throughout the campaign and across a variety of different media.

The launch campaign saw the creative promoted across TV networks such as Euronews and CNN along with a webinar event. The logo and music that accompanied the video were projected onto the Burj Khalifa.

The video promoting the campaign went on to win 2 awards.