About the project
D/A is a marketing and consumer consultancy with its proprietary Arabic-native AI, Sila, that helps brands get closer to Arabic-speaking consumers through insight, strategy and action.
As part of D/As continued transformation we were tasked with helping transform the brand look and feel by creating an updated and fresh logo mark.
What we created turned out to be an iconic mark for D/A which has helped them transform into what they are today.
See it in the wild: